La Roche-Posay is a French skincare brand known for its dermatologist-recommended products, particularly formulated for sensitive skin.

As a Creative Lead, I helped shape La Roche-Posay’s campaign designs, making sure they stayed true to the brand’s dermatologist-backed identity while connecting with a broad audience. I led the design process from concept to execution, overseeing my team’s development of high-quality visuals for email marketing.

La Roche-Posay’s email marketing focuses on personalized, dermatologist-backed content, combining skincare education with targeted product recommendations. Their visually clean emails highlight seasonal promotions, new product launches, and user-generated content to build trust and engagement. Strong CTAs, loyalty incentives, and replenishment reminders help drive conversions while reinforcing their brand’s credibility in sensitive skincare.