Maybelline NY Email Marketing
ROLE: UI/UX Designer, Creative Lead
In 2023, Maybelline New York came to my team to standardize and optimize their email marketing strategy.
As the Creative Lead on this UX project, I developed a flexible design system to improve campaign performance and consistency. I put together a style guide that outlined the brand’s email standards, making it easy for other teams to use the template as a foundation for endless campaign variations.
While developing weekly campaigns for the Maybelline marketing team, I also ensured the guide demonstrated how to leverage the template’s structure for personalization, dynamic product displays, and engaging messaging—allowing every execution to feel fresh while staying on-brand.
