Wellphoria, Henkel Beauty

ROLE: UI/UX Designer, Creative Lead

Wellphoria is a professional haircare line infused with a vegan, plant-based oil blend, including 99% pure CBD and hemp seed oil.

I worked as the lead designer on their Shopify storefront, which sold a line of color-safe shampoos, conditioners, intensive treatment masques, and hair and scalp oils—all formulated to nourish and revitalize hair while promoting a balanced scalp.

I designed the store from the ground up using assets and creative supplied by the Henkel marketing team. A key part of the site was educating the users on the benefits of CDB and defining the difference between CBD and Hemp Oil.