Proactiv

The objective was to help Proactiv craft a Shopify experience built on the strength of the brand's science-backed authority — redesigning the entire storefront from the ground up while simultaneously migrating off a legacy platform.

Research and stakeholder discovery were the foundation of the design process. I led interviews with executives, product managers, the CTO, and the internal creative team to surface priorities, platform constraints, and success metrics before touching a frame. Competitive analysis and a close review of how Proactiv's customers actually shop shaped the strategy that followed.

Full Case Study TBD…