My approach to creative leadership was shaped by my years as V.P. of Creative Services at Digital Instincts, where I had a hands-on role in projects that made a real impact — and still do. I stay close to the craft, whether that means jumping into the work alongside my team or steering the bigger picture. I know how to keep projects moving, align cross-functional teams, and create an environment where great ideas can flourish. My leadership style is all about collaboration, clarity, and making sure everyone has what they need to do their best work — including me.