/ Works
Maybelline NY
In 2023, Maybelline New York came to my team to standardize and optimize their email marketing strategy.
In 2023, Maybelline New York came to my team to standardize and optimize their email marketing strategy.
/ Overview:
Client
Maybelline NY
Role
CRM Strategy
Digital Design
Creative Direction
As the Creative Lead on this UX project, I developed a flexible design system to improve campaign performance and consistency.
I put together a style guide that outlined the brand’s email standards, making it easy for other teams to use the template as a foundation for endless campaign variations.
/ Overview:
Client
Maybelline NY
Role
CRM Strategy
Digital Design
Creative Direction
As the Creative Lead on this UX project, I developed a flexible design system to improve campaign performance and consistency.
I put together a style guide that outlined the brand’s email standards, making it easy for other teams to use the template as a foundation for endless campaign variations.
While developing weekly campaigns for the Maybelline marketing team, I also ensured the guide demonstrated how to leverage the template’s structure for personalization, dynamic product displays, and engaging messaging—allowing every execution to feel fresh while staying on-brand.
While developing weekly campaigns for the Maybelline marketing team, I also ensured the guide demonstrated how to leverage the template’s structure for personalization, dynamic product displays, and engaging messaging—allowing every execution to feel fresh while staying on-brand.
More Works
A selection of my other collaborations.
L’Oréal Dermatological Beauty
UI/UX Lead
Digital Design
Creative Direction
L’Oréal Dermatological Beauty
UI/UX Lead
Digital Design
Creative Direction
L’Oréal Dermatological Beauty
UI/UX Lead
Digital Design
Creative Direction
La Roche-Posay
CRM Strategy
Digital Design
Creative Direction
La Roche-Posay
CRM Strategy
Digital Design
Creative Direction
La Roche-Posay
CRM Strategy
Digital Design
Creative Direction